[LEADING BRANDS ARE REGENERATIVE] = neutrality is not a strategy
December 5, 2021
(Photo: Conventional cattle ranching (left) compared to regenerative cattle ranching (right). Credit: Savory Institute)
"We have the opportunity and responsibility to go beyond neutrality, and work to improve and regenerate the environments that we source from. It’s the idea that nothing should be created unless it actually makes the world better in a measurable way. We’re motivated to leave the Earth in a state that is more alive, abundant, and resilient than it is today", Zack Angelini, manager of environmental stewardship at Timberland
