A recent report from SB Brands for Good shows that sustainability practices (like Reducing Water & Food Waste or Eating More Plants) also exist among non-intenders in the United States.

Why is this a critical information?
- If we now agree that it is actions and the transformative capacity of their impact that, rightly, measure the sincerity of brand
- ... it is also the daily actions of people that measure the progress of an idea in society, and its capacity to transform itself.

So,
- rather than focusing on the negative side of the intention-action gap, let's focus on its positive side and keep moving the lines one action after another
- rather than ideogically convincing people with rational arguments, shouldn't we just make it easier for them to take action?

https://lnkd.in/daBNKcK

#convertingbrand #actforimpact #positivemindset