A new consumer culture is emerging in China: upgrade driven by downgrade

Inside China Inside China

While the consumption upgrading in China – people are looking for high-end products of premium quality, consumption downgrade is happening at the same time. It is about looking for the most reasonable price, paying for the most appropriate product, spending rationally, and living smartly. This evolution is especially evident among 2 groups within the population: young consumers with limited financial resources …

The Rise of Anti-Mainstream Trend

Inside China Inside China

Produce 101 (创造101) is the Chinese version of the South Korean reality TV show aiming to create the girl group of the new generation through training offered by celebrity mentors. 11 girls shall be selected from 101 intern contestants to form the idol group. Recently, a contestant named Wang Ju (王菊) became very popular and raised debates on social media just …